
Image: Collected
NFL star Travis Kelce has given fans a glimpse of his and Taylor Swift’s private life by featuring their newly revealed dog, Wendy, in a new Tommy Hilfiger advertising campaign.
Kelce, the Kansas City Chiefs tight end, stars in the fashion brand’s Fall 2026 campaign, filmed at New York City’s iconic Plaza Hotel. The commercial follows him as he checks into the hotel, encounters several celebrities and eventually relaxes with Wendy, a fluffy white Samoyed.
The campaign also features model Gigi Hadid, musicians Jisoo and Peggy Gou, and athletes Frances Tiafoe and Carmelo Anthony. Kelce shared the advertisement on social media, teasing fans about a “very special cameo” before the appearance of Wendy.
Wendy’s appearance marks the first major public introduction of the dog, who Kelce and Swift have reportedly kept largely private for more than a year. According to People, the Samoyed joins Swift’s three well-known cats—Meredith Grey, Olivia Benson and Benjamin Button—in the couple’s growing household.
Speaking about working with Wendy, Kelce said the couple decided to include her because she fit naturally into the Tommy Hilfiger aesthetic. He also described the dog as someone who “lights up my day.”
The campaign comes as Kelce prepares for his 14th NFL season with the Chiefs. The team is scheduled to open its 2026 season against the Denver Broncos on September 14.
Wendy’s debut has quickly drawn attention from Swift and Kelce fans, adding another highly watched glimpse into the couple’s life together following their marriage earlier this year